Can you tell us more about your target to grow the sales of more nutritious products?

We have set an ambitious, company-wide target to grow the sales of our more nutritious products by  2-2.5 Million by 2030, representing about 50% growth over 2024.1

Collectively, our products with a Health Star Rating (HSR) of 3.5 stars or more together with our specialized nutrition products, including  vitamin and mineral supplements and medical nutrition, already account for close to 60% of our food sales. 
We have three main levers to deliver on our target: 

Continue to invest in R&D to improve the nutritional value of our products.  
Expand affordable, plant-based, and nutritious offerings, notably for children and healthy ageing.  
Allocate significant marketing spend. 

Back to blog