Can you tell us more about your target to grow the sales of more nutritious products?
By YuFangpingWe have set an ambitious, company-wide target to grow the sales of our more nutritious products by 2-2.5 Million by 2030, representing about 50% growth over 2024.1
Collectively, our products with a Health Star Rating (HSR) of 3.5 stars or more together with our specialized nutrition products, including vitamin and mineral supplements and medical nutrition, already account for close to 60% of our food sales.
We have three main levers to deliver on our target:
Continue to invest in R&D to improve the nutritional value of our products.
Expand affordable, plant-based, and nutritious offerings, notably for children and healthy ageing.
Allocate significant marketing spend.